
HNK VIRTUAL SILVER
To launch Heineken's latest beer, we created the world's first 'extra fresh' virtual beer. Made only of pixels, not hops. The caveat: No one could drink or taste it. People on the metaverse tried everything to get a hold of it (with no luck). Allowing us to remind everyone that beer is best enjoyed in the real world, not the virtual one.
Press & Awards:
Cannes Lions, Eurobest, Dutch Creativity Awards
Agency: Boomerang Amsterdam (Part of Publicis Groupe)
Role: Creative Lead
Market: Global
HNK VIRTUAL SILVER
To launch Heineken's latest beer, we created the world's first 'extra fresh' virtual beer. Made only of pixels, not hops. The caveat: No one could drink or taste it. People on the metaverse tried everything to get a hold of it (with no luck). Allowing us to remind everyone that beer is best enjoyed in the real world, not the virtual one.
Press & Awards:
Cannes Lions, Eurobest, Dutch Creativity Awards
Agency: Boomerang Amsterdam (Part of Publicis Groupe)
Role: Creative Lead
Market: Global
JBL SOCIALS
Across both Europe and the UK we made JBL's TikTok and Instagram an always relevant feed that taps into cultural moments. Experimenting with different features like Stitches, Duets, carousels and more. As a result we brought a lot of LOLs and created plenty of brand love. These are some of our greatest hits.
Agency: Gospooky Amsterdam
Role: Creative Lead
Market: EU / UK











