HNK RUBE SMOOTHBERG

We all know how smooth Rube Goldberg machines can be. But have you ever seen it applied to beer? We teamed up with Joseph's Machines (the Rube Goldberg king) to create a series of spots that show how surprisingly smooth a Heineken Silver is. Safe to say, everything hit the spot.

Agency: Boomerang Amsterdam (part of Publicis Groupe)
Role: Creative Lead
Market: Europe