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HNK VIRTUAL SILVER
To launch Heineken's latest beer, we created the world's first 'extra fresh' virtual beer. Made only of pixels, not hops. The caveat: No one could drink or taste it. People on the metaverse tried everything to get a hold of it (with no luck). Allowing us to remind everyone that beer is best enjoyed in the real world.
Press & Awards:
Cannes Lions, Eurobest, Dutch Creativity Awards
Agency: Boomerang Amsterdam (Part of Publicis Groupe)
Role: Creative Lead
Market: Global
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ANIRUDH SHIVA
Creative Lead | Copywriter
+31 6 47726601
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