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JBL LAND 

We created a first-of-its-kind land on Roblox where players could express themselves through sound. To promote it, we worked with the creator Robuilds and made a 20 minute movie inside the land. This was followed up by engaging mini-campaigns like UGC drops and a 3D flamingo takeover on Instagram. Our overall approach has led to over 3 million visitors on the land to date. 

Press & Awards:

Webby Awards, Lovie Awards, Featured on AdAge (Editor's Pick) and 'Top 5 Metaverse Moments'

Agency: Gospooky Amsterdam
Role: Creative Lead
Market: Global

Case Study

The 20 Minute Film (shot entirely in Roblox)

Gameplay Trailer

UGC Items

IG Flamingo Takeover 

ANIRUDH SHIVA

Creative Lead | Copywriter

+31 6 47726601

Bla bla bla write something funny
+31 6 47726601
ani@aniwritescopy.com
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