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JBL LAND
We created a first-of-its-kind land on Roblox where players could express themselves through sound. To promote it, we worked with the creator Robuilds and made a 20 minute movie inside the land. This was followed up by engaging mini-campaigns like UGC drops and a 3D flamingo takeover on Instagram. Our overall approach has led to over 3 million visitors on the land to date.
Press & Awards:
Webby Awards, Lovie Awards, Featured on AdAge (Editor's Pick) and 'Top 5 Metaverse Moments'
Agency: Gospooky Amsterdam
Role: Creative Lead
Market: Global
Case Study
The 20 Minute Film (shot entirely in Roblox)
Gameplay Trailer
UGC Items



IG Flamingo Takeover







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ANIRUDH SHIVA
Creative Lead | Copywriter
+31 6 47726601
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