HEINEKEN SILVER LAUNCH

Launched the first beer on the metaverse. That no one could drink or taste, obviously. So fresh.

Agency: Boomerang Amsterdam (Part of Publicis Groupe)
Cannes Lions 2022 / Brand Experience / Silver
Cannes Lions 2022 / Social & Influencer / Silver
Cannes Lions 2022 / Digital Craft / Silver
Cannes Lions 2022 / Social & Influencer / Bronze
Cannes Lions 2022 / 3x Shortlists
Case Study:
Snapchat Lens:
Product reveal phase: