KINOKUNIYA: BOOKS & THE WORLD

A book can influence readers in all kinds of ways,
from the seemingly simple to the utterly bizzare.
Agency: J. Walter Thompson Dubai
Brief: Print campaign to improve footfalls at Kinokuniya Bookstores.
My role: Ideation, Fact research, Copy
New York Festivals 2016 / Print / Finalist
Dubai Lynx 2016 / Outdoor / Shortlist
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